Insights

Things I'm Learning, Building & Sharing

Notes on web development, search, advertising and ecommerce, written from real project work.

Ecommerce9 August 2026

Ecommerce Is One System, Not Four Channels

The storefront, the search result, the ad and the report get optimised in separate rooms by separate people. The customer only ever experiences them together.

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Web Development28 August 2026

Why I Put WhatsApp at the Centre of a Booking Site

A booking form asks a guest to trust a strange site with their dates. WhatsApp asks them to do what they already do all day. On a recent hospitality build the second option was the obvious one.

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SEO12 September 2026

Before You Write Another Blog Post, Fix These Technical Basics

Sites that "need more content" usually need their existing pages to be crawlable, fast and unambiguous first. Here is the order I check things in, and why content comes last.

Read Article5 min read

Things I'm Learning, Building & Sharing

Latest articles

Ecommerce Is One System, Not Four Channels

Why I Put WhatsApp at the Centre of a Booking Site

Before You Write Another Blog Post, Fix These Technical Basics