Digital Marketing Specialist

The plan and the numbers behind it. Which channel gets the next rupee, what each one is expected to return, and what gets cut when it does not deliver.

That is a different job from running four channels well in isolation. When search, ads and content are optimised separately by different people against different targets, the business can hit every one of those targets and still not grow, because none of them was measuring the thing that mattered.

For most small businesses in Nepal, search. The demand already exists and someone is already looking, which makes it far cheaper than creating demand from scratch with advertising.

Paid social comes next, once there is something worth sending people to. Advertising a page that does not convert is the most reliable way to conclude, wrongly, that advertising does not work.

By agreeing in advance what each channel is supposed to return, and on what timeline. Without that, nothing ever gets cut, because every channel can produce an anecdote about the time it worked.

I would rather run three things properly than six badly. Most marketing budgets I see are spread thin enough that no single channel has enough data or enough spend to work at all.