AI Search Specialist

It is SEO applied to surfaces that answer questions instead of listing links. When someone asks an AI assistant which SEO specialist to hire in Kathmandu, the assistant assembles an answer from sources it already trusts, and the question is whether your business is one of them.

The acronyms you will see quoted at you mostly describe the same work. Answer Engine Optimization and Generative Engine Optimization are the two with real usage; AI Overviews Optimization, Large Language Model Optimization and LMO are later additions describing pieces of the same problem. Treating each as its own service to buy is how a business ends up paying five times for one job.

Two mechanisms, and they behave differently. Google AI Overviews leans heavily on classic ranking: the large majority of pages it cites are already in the top ten results, so the traditional work feeds it directly.

ChatGPT and Perplexity draw on a wider pool and weight things differently. Both lean on sources that exist off your own site, and studies of AI citations consistently find brand mentions correlate with visibility far more strongly than backlinks do. Presence on Wikipedia, Reddit, YouTube and LinkedIn matters more here than another directory listing.

Four things, roughly in order of leverage. Rank well in normal search, because most AI citations come from pages that already do. Write passages that survive being quoted out of context, since a claim that only makes sense beside the paragraph above it will not be extracted. Put a date and a name on your content, because recency and authorship both correlate with citation. And exist elsewhere, which for a person or a small business means the unglamorous work of profiles, answers and mentions.

I have already made the technical side of this site ready: AI crawlers are allowed explicitly in robots.txt, the structured data describes the person and the business, and every page carries a byline.

I will not promise a citation. Nobody controls what an AI assistant says, the systems change monthly, and any agency quoting a guaranteed share of AI answers is describing something they cannot deliver.

What I can do is make the site legible and quotable to systems that read it, fix the technical things that stop it being read at all, and tell you honestly which of the changes were worth the money. If a tactic has no evidence behind it, I would rather say so than bill for it.