Ecommerce Growth Specialist

Because each specialist sees the symptom their tool measures. The SEO sees a Core Web Vitals failure. The ads manager sees a high bounce rate and blames the audience. The merchandiser sees a product with views and no carts.

All three are describing the same page and none of them is wrong. That is exactly why it goes unfixed: the problem is not inside anybody's remit, so it sits in the gap between them.

Unglamorous questions with specific answers. Which products get views but no carts. Which queries land on a page that does not answer them. Which ad sends someone to a category when they wanted one item. Which step of checkout has the highest abandonment.

Those answers usually point at a fix that costs nothing to ship, which is why I look for them before proposing new campaigns. Buying more traffic for a store that loses people at checkout is an expensive way to stay where you are.

Yes, and on custom storefronts. The platform changes what is easy, not what matters. The things that decide whether a store grows (page speed, product page clarity, search visibility, checkout friction, trustworthy analytics) are the same on every platform.

Where the platform does matter is in what I can change directly. On Shopify and WooCommerce some fixes are configuration and some need code; on a custom build it is all code. I will tell you which before quoting.