What SEO, Web Development and Ads Cost in Nepal
Starting points for each service, the things that move those numbers, and what a quote does and does not cover.
Most projects start from a known figure rather than a negotiation, so the numbers below are floors and not quotes. What a specific project costs depends on scope, and the section further down sets out exactly which decisions move it. If your situation is not covered by anything here, the honest answer is a conversation rather than a guess.
Published starting figures are still being finalised. Everything below describes what each service includes and what changes the price, and a quote is available on request in the meantime.
Project work
Work with a defined end: it is built, handed over and finished.
Website or web application
A marketing site, a web application or an online store, built to load fast on the phones your visitors actually use.
Contact for a quote
- React or Next.js build, or WordPress / Shopify where you need to edit it yourself
- Responsive layouts tested on mid-range Android, not just a desktop browser
- On-page SEO as part of the build, not as a later fix
- Analytics and conversion tracking wired up and verified
- Structured data for your business and the pages that need it
- Handover notes and a walkthrough of how to edit your own content
Typically 3–8 weeks depending on scope
How this service worksEcommerce store
A store built on Shopify or WooCommerce, with the product and category structure that search engines can actually read.
Contact for a quote
- Shopify or WooCommerce setup and theme work
- Product and category page structure built for search
- Checkout and payment configuration
- Product schema and a clean, crawlable category hierarchy
- Conversion tracking verified against a real test order
Typically 4–10 weeks depending on catalogue size
How this service worksSEO audit
A written technical and content audit of an existing site, ordered by what is worth doing first.
Contact for a quote
- Crawlability, indexation and rendering checks
- Page focus and internal linking review
- Core Web Vitals and mobile performance
- Schema and structured data review
- A prioritised action list, sequenced by impact rather than by category
Typically 1–2 weeks
How this service works
Monthly retainers
Work with no end date, reported against the numbers that matter to the business.
SEO retainer
Ongoing technical, on-page and content work for a site that already exists, reported against rankings and enquiries.
Contact for a quote
- Technical SEO maintenance and fixes
- Keyword research and page-level targeting
- On-page work on existing pages
- Content planning and briefs
- Internal linking
- A monthly report on rankings, traffic and enquiries
Google Ads management
Search, Display, YouTube and remarketing campaigns, managed against conversions rather than impressions.
Contact for a quote
Excludes ad spend, which is paid to Google or Meta directly.
- Account structure and keyword strategy
- Ad copy writing and testing
- Negative keyword maintenance
- Conversion tracking setup and verification
- Landing page recommendations
- Monthly reporting against cost per conversion
Meta Ads management
Facebook and Instagram campaigns built around audience structure, disciplined creative testing and tracking that is actually correct.
Contact for a quote
Excludes ad spend, which is paid to Google or Meta directly.
- Audience structure and campaign setup
- Creative testing in controlled batches
- Meta Pixel and event setup, verified
- Retargeting for people who already engaged
- Monthly reporting against cost per result
Digital marketing retainer
Search, paid media, content and conversion held in one plan, for a business that would otherwise be coordinating four separate people.
Contact for a quote
- One plan across search, ads and content
- Channel budget allocation
- Conversion work on the pages those channels land on
- Analytics you can trust before any of it is optimised
- A monthly review of what to keep and what to cut
AI search visibility
Work on whether AI Overviews, ChatGPT and Perplexity mention or cite your business when someone asks about your services.
Contact for a quote
- AI crawler access and technical readiness
- Citable passage structure across key pages
- Entity and brand signal work
- Structured data review
- Monitoring of what AI systems currently say about you
What changes the price?
The four questions that decide most quotes, answered directly.
What changes the price of a website in Nepal?
Three things, in order. How many distinct page templates there are, because a five-page marketing site and a booking system with accounts are not the same job even when both are "a website". Whether anything is custom, since a theme configured well costs a fraction of a bespoke interface. And who edits it after launch, because a site the owner can update themselves needs a different build than one that comes back to me for every text change.
What changes the price of SEO?
The state of the site you already have, and how competitive your keywords are. A site that is crawlable and fast needs content and linking work; a site with an indexation problem needs that fixed before anything else is worth paying for, and the first month often produces no visible ranking movement because the work was foundational. Local keywords in a single city are cheaper to rank for than national ecommerce terms, which is the honest reason two businesses can be quoted differently for what sounds like the same service.
Is ad spend included in the management fee?
No, and this is the most common misunderstanding in the market. The management fee pays for the work; the ad budget is paid directly to Google or Meta and is entirely separate. A monthly management fee plus a monthly ad budget are two different numbers, and a proposal that merges them is usually hiding one of them.
Do you charge less for a smaller project?
Yes, but only to the point where the work is still worth doing properly. The floor is set by what a project needs to be finished and maintained, not by what a client can afford, and a discount that removes the testing or the tracking produces a site that looks finished and does not perform. Where the budget genuinely does not fit, the honest answer is a smaller scope rather than the same scope for less.
Not sure which one you need?
Describe what you are trying to achieve rather than what you think you should buy, and you will get a straight answer about whether the work is worth doing, including when it is not.