Meta Ads Specialist

The account structure, the audiences, the creative pipeline and the measurement. Those four things produce the result; the daily bidding tweaks that agencies like to describe are mostly noise at small budgets.

Audience structure means deciding who sees what and making sure the account does not compete with itself. In Nepal the audiences are smaller than in larger markets, which changes the strategy: fewer, broader buckets usually beat a long list of narrow interests, because narrow audiences exhaust quickly and start showing the same people the same ad.

Because a wrong number is worse than no number. If your reported cost per purchase is half the real one, you will scale the campaign that is losing money and pause the one that works.

The failure modes are dull and common. The purchase event fires on page load as well as on completion. It fires on desktop but not on mobile, which is most of the traffic here. It fires from the test pixel for months because nobody removed it. I check all of this before touching the budget.

One variable at a time, enough spend to mean something, and enough patience not to call it early. Testing four concepts and twelve headlines at once tells you nothing about which change made the difference.

For most small budgets, the creative is the main lever. Audience targeting has been progressively automated by Meta, so the ad itself, and the product page it lands on, do most of the work.