SEO Specialist

Four things, in this order: make the site crawlable, make it fast, make each page about one thing, then build content around what people search for. The order matters because each step depends on the one before it.

It is not a channel you bolt on at the end. When SEO is treated as something that happens to a finished website, most of the leverage is already gone, because the decisions that matter most (URL structure, page focus, how content is organised) were made during the build.

Because content on a site that cannot be crawled just adds to the pile. I have lost count of the times someone has asked for help ranking, and the real problem was eight existing pages a search engine could not read properly, not a shortage of new ones.

The technical list is short and unglamorous. Can Google fetch the page. Does it render without JavaScript being executed. Is it fast on a mid-range Android phone, which is what most visitors in Nepal are using. Do two pages compete for the same query. None of that requires new content, and all of it caps what new content can achieve.

Technical fixes can show up within days if the page was previously blocked or broken. Content and authority work is measured in months, not weeks, and anyone promising otherwise is guessing.

What I will commit to is a shorter list of things worth doing, ordered by impact, and a clear indication of whether each one worked. If a fix does not move anything within a reasonable window, that is information too, and it is better to know it early.

Yes. I am based in Kathmandu and most of my client work has been for businesses in Nepal, but I work remotely and I am used to running projects over written updates rather than meetings.

For local searches the geography matters a great deal, and it is worth being explicit: ranking in the map pack for a Nepali city needs a Google Business Profile and consistent business details, which is a different job from the on-page work.